The system shown was designed to label a small shipping container. Each container was labeled with a shipping label that contained variable shipping information. The variable data printed on each label was handled via a loose loop arrangement. Additional product handling was required for labeled products as the packages were shipped both singularly and in bulk. Boxes could be fed through the system one at a time or through a stacker counter that was programmable to various stack heights. A lane divider / router directed boxes or stacks of products to one of two possible loading platforms. Rows and columns of product were then accumulated on the loading platforms by a preprogrammed collating device.